$125K
My personal account (5 months)
Revenue Stream · 01
Public Story
The most profitable placement on Snapchat. Public Stories are the long-form, vertical broadcast slots that show up on the Discover surface and pay creators directly per view through Snapchat's revenue-share program.
Why Public Story matters
Public Story is where Snapchat writes the checks. Unlike Spotlight (which is built for raw reach) and Profile Stories (which is built for loyalty), Public Story is the only placement that monetizes consistently and at scale through the Snap Star Revenue Share.
If you're running an account for income, this is the engine. A single trending Public Story can outearn a month of casual posting on every other surface combined.
25–30
Slides per Public Story / day
90%+
of monetized creator revenue
How the revenue share works
Snapchat splits ad revenue with verified Snap Stars on every monetized Public Story view. The payout per view scales with completion rate, audience quality, and ad-fill density.
- The Format25–30 vertical slides, posted daily, mixing video, photos and text. Each slide is its own swipeable beat — like a mini-episode.
- The AlgorithmSnapchat rewards consistency. Daily posting keeps you in the Discover feed; gaps drop you out fast.
- The MoneyMid-roll ads are inserted between your slides. A higher completion rate = more ads served = more revenue.
- The Lock-inSubscribers who watch your Public Story regularly become a reliable, monetizable audience that compounds month-over-month.
What a good Public Story looks like
Think of it as broadcast television with a 30-second attention budget per slide. Hook fast, cut hard, and respect Snapchat's content guidelines so monetization stays clean.
Example — Don't Tell Comedy: 28 days into our partnership, their Public Story hit 2.1M views and 14K new followers. After 90 days, it's at 39M views with 208K followers — and the daily ad fill on those stories is where most of the upside lives.
Example — Michael Blaustein: Stories went from 133K views pre-partnership to 144M views in his last 90 days. That's a roughly 1,000× multiplier driven almost entirely by Public Story strategy + posting cadence.
Common mistakes we fix
- Posting Too LittleOne-off stories don't compound. Daily 25-slide stories do.
- Low Hook DensityEvery slide needs a reason to watch the next slide. Otherwise completion rates die.
- Guideline ViolationsVisible alcohol, drugs, inappropriate clothing — all kill monetization. We pre-screen everything.
- No Thumbnail StrategyStory thumbnails are tested constantly. Match the brand. A/B test relentlessly.